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Digital Analytics Manager

Mode: Full-time position

Region: Barcelona


Description
We are looking for a Digital Analyst Manager to support our client, a large international media company.

Role&Responsibilities:
  • Establish with the business units the digital KPI's and methodology for the evaluation of results and optimization of campaigns.
  • Define and implement the reporting strategy for the different business units.
  • Direct and supervise the integration and aggregation of ad-servers data, web analytics tools, programmatic purchasing through DCM and DBM and other sources.
  • Define measurement strategy and direct implementation of Google Analytics on native web platforms and apps, etc.
  • Identify and manage links with the digital ecosystem (CRM of business, traffic, affiliation, etc.).
  • Implement A/B Testing tools (preferably Google Optimize and/or Optimizely)
  • Knowledge of behavioural targeting tools to identify opportunities for content customization.
  • Study and propose new analysis tools (AI, ML, ...).
  • Propose new partners and manage the relationship with existing ones, ensuring their service
Professional background
  • Higher education (preferably engineering or mathematics)
  • Minimum 3 years of experience as a web analyst.
  • Extensive knowledge of the exploitation of data from the main web analytics tools.
  • Knowledge of Salesforce DMP and CRM Dynamics will be valued.
  • Previous experience in a media agency and especially in programming will be valued.  
  • The position requires a proactive profile, with a concern for improvement, with the ability to anticipate situations and involve others to achieve results.
  • Languages: Fluent Spanish and English (knowledge of French will be valued)
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Hiring Talent?

Get a quick view of our unique benefits

Check our ONE PAGER