Specifically looking for cases that combine both online and physical shop customer behaviour, including ideally shop visits that don’t end in a transaction.
Hi Hugo, it’s “only” a matter of central data-storage. Several single technical systems collect data about customers and process them according to their individual targets. So far, so good. Now it’s the art 1- to define synergy-effects and 2- bring these data from several sources together into a homogeneos data-environment and 3-create on this new database new apps that enanble omnichannel strategies. For a short further brainstorming and to avoid “email-ping-pong” you can contact me via 0049 - 6629 - 352. Have a nice day, Adi
Hi Hugo,
Uniqlo has its make-to-order system where measurements are taken in-store, then used for subsequent online orders. Compare that to its investment in Zozo, which physically mails out its “Zozosuit”, a polka-dotted bodysuit that its app can scan to take accurate body scan measurements used for ordering.
Many gyms are making serious CRM investments into their fitness tools that let customers track their workouts and progress, including body fat measurements and overall health diagnostics taken at in-gym stations, then tracked in-app or online.
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