Fairly difficult. Local brand awareness -Mind Awareness of local players (especially verticals) , and teams on the ground will make it super difficult.
If you take the case of real estate classified, the business inherently is hyper-localized and you need teams and localized operation to deal with it.
Sebastiaan, I am quite aligned with Saad. In that sense, google has a much stronger position. If you need advise on the classified market I have a good friend who is specialized on that
They’ve made reasonable progress since their repositioning in late 2016 but haven’t been the kind of disruptive force that they had probably hoped for.
Saad mentioned challenges in the traditional jobs, auto and real estate verticals. In the general misc classifieds, public figures would suggest that they are significantly behind players like LetGo/Wallapop in terms of listings and activity, but gaining more traction in older demographic segments - as you’d expect from the respective user bases. At the same time, players like eBay have also made adjustments to better capture local P2P commerce.
I’d expect them to become an important player, but not the dominant.
I would broadly agree with the previous comments.
However, you definitely need to think about the impact of Facebook per marketplace category/vertical. They will take a higher share in some verticals (e.g. general “stuff”, household goods etc - payment solutions will also give them a boost here), and a smaller share in others, e.g. the more valuable verticals where specific product development and relationships with professional vendors are critical (e.g. marketplaces for Motors, Real Estate, Jobs) .
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