Marketing Director

Description

Our client is an innovative telco operator offering services around 4G data and voice. Located in Nigeria and part of a Group of African telecom operators with a strong culture for diversity, results and innovation.

We are looking for a professional to lead the Marketing activities with a focus on subscriber acquisition, customer experience and revenue growth.

The Marketing Director should lead broader strategic initiatives in the local market, driving a holistic approach to deliver to the consumer whilst supporting other revenue streams.

Main tasks:

• Develop and design the strategic marketing plan for the business segments and define clear targets.

• Drive innovation and lead the implementation of market specific value propositions.
  

• Lead the development, design and launch of the customer value proposition for the different market segments.

• Ensure revenue targets are achieved.

• Ensure NPS/eNPS Targets are achieved.

• Inform and support the Sales team around targets, go-to-market strategies and channel enablement. 

• Promote business growth and development through the identification of potential new sales channels and partnerships to support the go-to-market targets and strategies. 

• Define and manage the customer lifetime processes, revenue stimulation, churn prevention and overall customer experience.

• Experience in customer segmentation and micro-segmentation, BTL campaigns and customer analytics.

Professional background

• 8 - 10 Years of relevant work experience in Marketing roles for Telecommunications Operators

• Good understanding of the telecommunications environment

• Experience working in telecom commercial positions in African markets, specifically in Nigeria

• Experience in planning and forecasting leading practices and trends.

• Relevant experience on product launch and go-to-market with special focus on data offerings.