How can we make suitable Customer Experience schemes for each market in a multi-country implementation?

Your question is quite broad. Is it targeted to the technical practicability or “how to create suitable CX schemes”?

As far as my opinion CSR scheme must have a touch regional and culture of a specific country. When I was HR consultant of Domino Pizza I make sure from every candidate for the post-CSR that they first self themselves then product by mean of ethics and appearance and tone of language. must optimistic and patients and positive thinker and always ready for serving.

I have to agree with “A.R.C.CONSULTANTS”, there is not the one miracle solution or view which can work in different countries. Every single country has a unique culture and the way how people look at the same thing will be completely diverse.

I have to agree with “A.R.C.CONSULTANTS”, there is not the one miracle solution or view which can work in different countries. Every single country has a unique culture and the way how people look at the same thing will be completely diverse.

Indeed a great question this can be answered by touching multiple aspects:
STRATEGY
- generell Strategy just look at customer value and define “complexity” and engagement
- UX Strategy needs to be based on customer insights, customer segment incl. cultural and legal aspects as relevant per different market and how brand is perceived in the various market etc.
- Technology/Software/Platform
Look for a technology solution that allows you to for example: cluster your target audience and create experiences/sites that cover these and allow for different maybe lighter versions per different country. Easiest is: Big/Medium/Small. I used to work with a multi side solution that allowed smaller markets to tailor certain aspects of the experience to localize it.

But as said by others before ít all depends on your product/brand. Still a great question :)

Short answer: don’t do it. Customer’s Experience is solely up to a customer, and any atempt to impose unified CX schemes will end up in disaster: having a base of brand agitators instead of brand ambassadors. What you can do, thoough, you can set up a platform through which you can let customers participate in your service creation, so when the service is customized (or even personalized, if possible) according to their needs, you’ll be having a ton of happy, happy customers. Of course, make sure your service/products works 100%.

You can’t put in a universal strategy except at very high level (example: the brand linked to consumer social responsibility). I’ve deployed CX strat for brands across up to 9 countries. Each country differed completely, from market leader to startup, from mature to challenger, or countries where majority of consumers can’t read well. So create the corporate brand linked across all, then create in country expert teams who have the local data, knowledge and skills to identify the journeys and key attributes important to the local market and their positioning and market objectives. If you want more background pm me.