Mobile Advertising Product Manager
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Descripción
Leading service provider in South Africa is aiming to monetise the mobile advertising space and requires an experienced product manager to set up the function and turnaround the current business
Detail:
Our client is running basic mobile advertising activities but is falling short of its objectives. It has access to over 20 million users with extensive profiling capabilities but it must structure a mobile advertising capability by setting up an internal agency.
The product manager will have to:
- Review the current mobile advertising capabilities and define a roadmap of improvements
- Design the ideal organisation and processes to effectively deliver a mobile advertising business
- Setup the required commercial tools and capabilities to drive sales (internal and external clients) through inventory management, pipeline management, profiling capabilities
- Own a P&L for this business
Experiencia profesional
- Proven mobile advertising experience in mobile operators, advertising agencies or VAS providers
- Management experience to set up and manage the mobile advertising function
- P&L ownership
- Deep knowledge of mobile advertising operations
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