Malte
Munich, Germany
Outviser since 2016
Interim Manager & Senior Project Manager & Product Owner
Interim Manager & Senior Project Manager & Product Owner
I offer Freelancing services
I am ready to work abroad
Main roles and functions I have assumed in my career
1
CRM - Customer Service
10+ Years
2
Marketing
10+ Years
3
Product Manager
10+ Years
4
Project Manager
10+ Years
I have experience in the following markets
Maximum level of responsibility assumed in Fulltime positions
In Large companies (1000+ empl.)
In Startup or SME companies
Certifications
PSM
Languages
1
English
2
French
3
German
Skills
BR
Branding
Commercial
Brand Identity
Brand Management
Brand Positioning
Brand ambassadors
Brand development
Brand equity
Brand guidelines
Brand scouts
Corporate Identity
Endorsements
PR - Public relations
Re-branding
Sponsorships
BI
Business intelligence
Commercial
Predictive Analytics
C
Communication
Commercial
Advertising
Affiliate management
Agency management
Audience Development
Campaign reporting
Media mix
Media planning
Media spend analysis
Public Relations
Trade Marketing
CM
Customer management
Commercial
CEX Customer Journeys
CEX KPIs
Churn Prevention
CMS - Campaign management system
Customer engagement
Customer loyalty
Customer satisfaction
Database marketing
Loyalty Programs
Marketing Automation
Net Promoter Score (NPS)
Win-Back
Lifecycle management
Up / X-sell
CVM - Customer Value Management
BTL Impact assessment
Base management
Insights and Analytics
DIG
Digital
Commercial
Social Media Analytics
Web Analytics
MK
Marketing
Commercial
Data strategies
Email Marketing
Geo marketing
Go to Market strategy
Integrated Marketing
Marketing Mix Modeling
Marketing Optimization
Marketing Plan
Marketing strategy
Merchandising
Micro segmentation
Mobile Contracts
SME & SoHo
Value proposition design
B2B Publishing
Corporate events
International Marketing
Partnerships
P
Product Dev & Management
Commercial
Agile methodologies
Content Management
Defect tracking
E-Business
E-Commerce
E-Learning
Lifecycle management
M-Commerce
Multimedia
Portfolio Management
Product Development
Product Launch
R & D
Second Screen
Service Design
Testing
Unified Communications
User Acceptance Testing
VAS
Wifi
Bug fixing
Business casing
Business requirements
Testing
Agile development
PM
Program management
Support
PSM
Relevant experiences
Interim Manager CRM / Omnichannel Detail / MarTech at Fressnapf Tiernahrungs GmbH
Started in 2020
3 to 6 months
Product Owner in Omnichannel Retail project
Interim Manager CRM / Loyalty at well-known Brand Agency
Started in 2020
3 to 6 months
Interim Manager consulting well-known Brand Agency in CRM / Loyalty
Interim Manager - CRM at EDEKA Rhein-Ruhr GmbH, Moers
Started in 2019
Less than 3 months
Evaluation of scenarios for a CRM strategy based on current initiatives in the EDEKA orbit
Mentor at :agile accelerator GmbH (100% daughter of E.ON SE), Essen
Started in 2018
1 to 2 years
Mentor for marketing at the selection conferences "#entech Launchpad" of early- to mid-stage start-ups from the energy sector for the E.ON :agile accelerator; moderation of workshops
Interim Manager - PMO at Deichmann SE, Essen
Started in 2018
1 to 2 years
Project: "Conception and implementation of an international loyalty platform and expansion of a CRM department for an owner-managed international retail company".
Customer: Deichmann SE, Essen; owner-managed international retail company (28 countries)
Interim Manager - CRM Loyalty & Program Lead at Heinrich Hugendubel GmbH & Co. KG, Munich
Started in 2017
1 to 2 years
Program Lead for 13 sub-projects in the field of Omnichannel / Branches / eCommerce; Project Manager for Project "Loyalty Program": concept, implementation, launch, operations; Coach for Junior for 3 Product Marketing Managers; (= Interim Management Parental Leave on Head of-Level)
Interim Manager - Business Development at RANGER Marketing & Vertriebs GmbH, Düsseldorf
Started in 2016
3 to 6 months
Business Development: Evaluation of new business opportunities attached to existing Door-to-Door Sales Business of RANGER; monetarisation of customer data and customer insights; development of use cases, prioritisation, pilots
Interim Manager - Moderator at REWE Markt GmbH, Köln
Started in 2015
3 to 6 months
Moderation of Budget Planning Process 2016 (objects, costs, resources) for department "Kundenbindung"
Interim Manager - Co-Founder at DRIVANGO GmbH, Düsseldorf / E.ON SE
Started in 2015
2 to 3 years
Phase 1: Co-Founder of Start-up in Corporate Accelerator from E.ON SE; Launch of Credit Card Service + Loyalty System + Affiliate System; Phase 2: Product Management White Label Product for 3rd Parties; Project-Lead implementation for E.ON SE
Interim Manager CRM Loyalty - Teilprojektleiter at REWE Markt GmbH, Köln
Started in 2012
3 to 5 years
Interim Manager / Senior Consultant; Teilprojektleiter "Kommunikation": Launch Loyalty Program "PAYBACK" at REWE
Interim Manager B2B at cgb Carbon Großbauteile GmbH, Wallerstein
Started in 2011
6 to 12 months
Interim Manager for Integrated Marketing (B2B)
Head of Department Marketing at Bertelsmann AG / DeutschlandCard GmbH & Co.
Started in 2008
2 to 3 years
Bereichsleiter Marketing des Multipartner-Bonusprogramms (Partner: u.a. EDEKA, Marktkauf, Deutsche Bank, Berliner Bank, L’TUR, Vergölst, Hertz, porta Einrichtungshäuser, gesund leben-Apotheken, 180 Online-Partner), www.deutschlandcard.de
Manager Dialogmarketing / Projektleiter „Marketing“ at Bertelsmann AG / DeutschlandCard GmbH & Co.
Started in 2007
1 to 2 years
Leiter Dialogmarketing und Projektleiter „Marketing“ im Launch-Projekt der DeutschlandCard GmbH; Multipartner-Bonusprogramm, www.deutschlandcard.de
Manager Dialogmarketing Data (CRM) at O2 Germany GmbH & Co. OHG
Started in 2003
3 to 5 years
Leiter Dialogmarketing Data im Geschäftsbereich Customer Relationship Marketing (CRM)
Manager Marketing Portals at VIAG Interkom GmbH & Co. bzw. O2 Germany GmbH & Co. OHG
Started in 2001
2 to 3 years
Leiter Marketing Portals
Referent des Geschäftsleiters at Interkom Online AG / VIAG Interkom GmbH & Co.
Started in 2000
1 to 2 years
Referent des Geschäftsleiters der Interkom Online AG ("Start-up" company by VIAG Interkom for mobile data and portal / online services
Manager Sales Operations Internet Services at VIAG Interkom GmbH & Co.
Started in 1999
3 to 6 months
Manager Sales Operations Internet Services
Manager Product Marketing Internet Services at VIAG Interkom GmbH & Co.
Started in 1999
1 to 2 years
Manager Product Marketing Internet Services
Referent Vertriebsplanung at VIAG Interkom GmbH & Co.
Started in 1997
2 to 3 years
Referent Vertriebsplanung, Assistent des Bereichsleiters Vertrieb Geschäftskunden
Assistent Unternehmenskommunikation Public Relations at VIAG Interkom GmbH & Co.
Started in 1996
1 to 2 years
Assistent Unternehmenskommunikation Public Relations