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Hiring a Freelance UI and UX designer

Why and when hiring a Freelance UI and UX Designer ?

An UI/UX design specialist is responsible for the user experience and satisfaction of a service or product. This expert works in close alignment with corporate strategy. The role is then extremely important for the success of every company as it ensures customer satisfaction and loyalty.

Some of the responsibilities of an UI/UX consultant include:

  • Introducing lean UX design in order to save time and execute fast.
  • Website relaunch / redesign in order to achieve brand and performance targets.
  • Optimizing conversion rate and end to end checkout flows.
  • Understanding user and website behaviors.
  • Implementing continuous UX optimization processes.

UX poses the accessible connection between digital advertising and physical products. It combines design, brand, customer understanding and data driven approaches

So what does a UX Designer do?

He gets close to your users, talks to them, watches them use your product, gets inside their heads and questions himself about the decisions they make. He learns quite a lot from your users and customers, and he pays attention! He listens, observes and asks them to find issues or improvements and proposes changes in order to get your App or SaaS to the next level.

Case studies with UI and UX Designer

Certified UI and UX Designers in the Network

case study
UI/UX design case study for a retail brand

Challenge, Context, Problems to be solved

Extension of the existing target groups

Mission, tools and methodology

  • Redesign of the home
  • Creation of new discovery modules to address alternative navigational types : inspirational shopper, social shopper, etc.

Achieved results

Increase in new customer share

case study
UI/UX design case study for an eyewear brand

Challenge, Context, Problems to be solved

Creating a seamless brand and ecommerce experience in the webshop

Mission, tools and methodology

Optimizing checkout flow and redesigning crucial website widgets

Achieved results

Increase in Online and ROPO conversions

case study
UI/UX design case study for a sporting goods firm

Challenge, Context, Problems to be solved

Creating a seamless brand and ecommerce experience in the webshop

Mission, tools and methodology

Relaunch of the website especially home and content area

Achieved results

Increase in online sales / Decrease in online returns

Must have UI and UX Designer Skills

  • UX research
  • UX & UI design
  • AB & Usability testing
  • Wireframing & UI prototyping
  • CRO / LPO (Conversion rate optimization / Landing page optimization)

Other relevant skills:

  • Interaction design
  • Information Architecture (AI) & coding (basic HTML and CSS)
  • Branding