Why and when you need a freelance Product Manager?
Traditionally, a product manager is an expert on the market and the customer, responsible for driving the strategy and the overall success. As the title outlines, the role holder defines the product vision and strategy, positioning, pricing.
Together with developing business cases, interacting with stakeholders, providing business justifications, owning the product lifecycle and the product roadmap, an expert in product management is also responsible for the product definition, features, schedule, cost and revenue plan.
With the dawn of digital, fast-paced always-online products and the intrinsic focus on customer needs and the overall experience, the product management role has evolved into a product value maximizer. While still maintaining the original responsibilities, to better compete in the market, today's product management requires adopting lean and agile principles, using tools and methods such as design thinking, continuous discovery and improvement.
As a Product Manager, your job isn't to get the requirements right ... your job is to change the world. --- Jeff Patton
Today's role holders work closer than ever with business stakeholders, customers, and engineering, putting an even bigger emphasis on the role holder's collaboration, communication, and leadership skills.
Never in the past has the role of a product manager been so multi-disciplined, so essential for the successful outcome of the business vision realization; demanding, yet so inspirational and fascinating.
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