To increase conversion rates, retailers need to learn from eCommerce shops. One of the most interesting strategies is to individualize the customer experience and journey. It is a great pleasure if you are addressed by your name at the cash desk or if the retailer knows your preferences. We can all confirm this after a long-haul business flight – most airlines make sure that flight attendants know your name and needs. All these ideas are not new, but it was impossible to be in a retail store until the customer has used a digital touch point. Face recognition will make it much easier to integrate such customer services into retail. Other enhancements such as - automatic payment, etc. will expand the range of applications.
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