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Our client is an innovative telco operator offering services around 4G data and voice. Located in Nigeria and part of a Group of African telecom operators with a strong culture for diversity, results and innovation.
We are looking for a professional to lead the Marketing activities with a focus on subscriber acquisition, customer experience and revenue growth.
The Marketing Director should lead broader strategic initiatives in the local market, driving a holistic approach to deliver to the consumer whilst supporting other revenue streams.
- Develop and design the strategic marketing plan for the business segments and define clear targets.
Drive innovation and lead the implementation of market specific value propositions.
- Lead the development, design and launch of the customer value proposition for the different market segments.
- Ensure revenue targets are achieved.
- Ensure NPS/eNPS Targets are achieved.
- Inform and support the Sales team around targets, go-to-market strategies and channel enablement.
- Promote business growth and development through the identification of potential new sales channels and partnerships to support the go-to-market targets and strategies.
- Define and manage the customer lifetime processes, revenue stimulation, churn prevention and overall customer experience.
- Experience in customer segmentation and micro-segmentation, BTL campaigns and customer analytics.
- 8 - 10 Years of relevant work experience in Marketing roles for Telecommunications Operators
- Good understanding of the telecommunications environment
- Experience working in telecom commercial positions in African markets, specifically in Nigeria
- Experience in planning and forecasting leading practices and trends.
- Relevant experience on product launch and go-to-market with special focus on data offerings.
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