I'm interested in getting advice on helpful tools/solutions for digital transformation in telco. Which tools do you recommend?
Looking for options for improved customer experience, cloud, multi-channel.
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Looking for options for improved customer experience, cloud, multi-channel.
Hello Nuria
We are working on defining the digital strategy for a Cloud telco in UK. We can share some ideas by phone and maybe you will find some of them useful for your project
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Hello Nuria ...I am not sure of any single tool that is available for digital transformation. Digital transformation is a very loosely defined word. First of all the existing process/tools/people/priorities/goals of the target customer to be understood well. Based on the study you need to decide what changes to be done and how.
Nuria, a key and previous point to solve this type of questions is how much you want to spend and how long you want to handle the transformation
Hello Nuria,
Is it just to improve the sell experience or the conplete sell, build and run / billing experience of the customer ?
There are many variants available specific to the needs of each area.
Thanks
Anish
Hi Nuria - transformations exist within complex adaptive systems. Therefore, the tools/solutions you might need will depend upon your context, strategic objectives, existing organisational culture, system constraints etc. I would need to understand your problem space better before I could even recommend what next steps to take. One piece of advise I can give is this: ‘Beware anyone who offers you a solution without fully understanding the problem!’
Thanks Ade
Hello Nuria,
Thank You for your question. A lot of good things are in the existing answers. Digital transformation means in my experience to change the business logic of a company. The business model itself will not change but the way to do this. The three dimensions are processes, IT and organization. From this point you can derive the tasks: BPM business process managment, and optimization. For the IT architecture, infrastructure and application landscape has to be analyzed and for the organization you need tools or change management. This is very short and roughly written. And I hope it is helpful. For more pleas let me know or write again.
I wish you a nice week-end.
Cheers Bernd
Hi Nuria. I agree with Bernd, it’s a matter of the context where you want to deploy the transformation. Above all, you need to identify goals and then design and redesign again your strategy, it’s a continous search of a balance between prefixed targets and feasibility.
Before approaching tools you need to draw up an architecture of the basic processes (basic operational research concepts can help you) supporting crucial business whether it’s CRM or technical or marketing stuff. Decision trees can help you to discover even hidden correlations or mutual dependecies among the main variables, principal component analysis is helpful too. There are a lot of open source platforms where you can design workflows, I advice you Knime (www.knime.org), it’s free and you can test workflows on your raw data (they talk to us), there’re several built in modules of machine learning in addition to traditional statistics for inferential analysis.
I agree with those who posited that you should never start with the technology in exploring digital transformation. Digitization is a different ball game from digital transformation. Digital transformation starts from understanding the business model of the company and identifying the activities that can be improved with the use of technology. Why the holistic use of a business model canvas is important is that it shows the interactions needed amongst the different components of the business model.
I also think that good understanding of eTOM mapped with the present operating model of the Telco would help. Following the steps correctly should lead you to a solid architecture document that specifies where the Telco is at the moment and where they need to be with the gaps identified. Only after this should any form of RFP be drafted for the needs including OSS/BSS, Cloud Transformation, etc.
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