When, as a consultant, we have built a relationship with a customer and they have started to share insights with us, often we can see strategic opportunities and trends, and can influence people to take one direction or another, for the good of the business and in line with out roles as consultant. Sometimes this means that a new product idea needs to be socialized on multiple levels in a business. Socializing the idea is important to get buy in, from various role players in the business. To my mind one of the clearest signs that the idea is being adopted is when management team members start to suggest changes and additions to the idea. What are the five (Or fewer but not more, or this will become a very long list) most effective strategies to socialize and idea when you aren’t physically present all day every day?