We are working with a Telecom client in the UK who is redefining the Marketing function.
In order to prepare a workshop, I am looking for:
-Examples of Marketing org structures
-Real life marketing department structured around product Lifecycle
-Your thoughts on Pros/Cons on each of the Org Structures: Focused on each of the products consumed, on the Lifecycle steps of all the products , on the segment that consume the products
Note: Marketing includes Product, Marcoms, branding..